The official online store has grand opened. A new hub for the brand has been established.

■ Background to the Renewal

We have opened an official website with a shopping cart function to allow more stakeholders to learn about our initiatives and services, and to provide a comfortable shopping experience.

Since its establishment in 1994, because has been planning and selling rain goods that combine design and functionality, based on the desire to "deliver an enjoyable everyday life, no matter the weather." Until now, we have mainly delivered our products to retailers nationwide and EC malls. However, while our points of contact with customers have expanded, we have also felt the challenge of not being able to fully convey the brand's worldview and the thoughts behind our products.

The opening of this official online store was realized against this background, with the desire to create a place where we can more deeply and directly convey to customers our commitment to manufacturing and design. On the official website, in addition to standard products such as umbrellas, parasols, and rainwear, we plan to sequentially introduce items exclusive to the official online store, pre-sale products, and gift suggestions. Furthermore, through styling suggestions and content tailored to the weather and occasion, we will provide an experience that transforms rain goods from "necessities" to "enjoyable items."

As a rain goods brand that stays close to everyday life, because will continue to strive to enhance its products and services so that we can deliver positive feelings regardless of the weather.

■ Key Points of the Renewal

• The convenience of being able to immediately purchase items you like after viewing the brand's worldview and looks.
• Plans to implement measures exclusive to the official online store.
• Promotion of a "full lineup" made possible by being integrated with the official website.