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[Special Feature] U-DAY STYLE HANDBOOK No.002 | BOY. × U-DAY
[Special Project] U-DAY STYLE HANDBOOK No.001 | TAKERU OIWA × U-DAY
Introducing our recommended new arrivals for autumn/winter, perfect for rainy days
Rakuten Exclusive Presale! A new parasol with an adorable cat-shaped pouch, featuring charming expressions.
Rakuten exclusive pre-sale! This season's new arrival: a parasol with a shoulder pouch
Introducing our new sheer and adorable Color Lip Gloss series
"Favo-Color Me Umbrella," a must-have item for your fan activities, is here!
Total sales of the series surpass 500,000 units! New colors are now available for the popular "Bicolor Piping" with its petal silhouette!
MUZIK TIGER and because are collaborating
Introducing new umbrellas to brighten up rainy days
Lipton Fruits in Tea and Because collaborate
Introducing this season's recommendations from because's new autumn/winter collection that will add a stylish accent to your outfits.
Photographer Yuri Hanashiro and because collaborate.
The compact and functional "little U" with cute, muted nuanced colors
"Powdery Flora," popular for its matte finish and accessory-like appearance
Introducing "PearLUV" - a new series with a pearl-like luster
Fukuoka-based cafe "NO COFFEE" and U-DAY collaborate
New colors are now available for the popular "Bicolor Piping"!
Because Clear Umbrella Series: Modern and Elegant
Our top picks for this season
Shading Parasol for Enjoying Summer
Lift your spirits with the Because Parasol Collection
Long-selling item: Bicolor Piping
U-DAY brand launches new kids' line
Plan : ""
Plan Meta : "ACTIVE"
Collection Count : ""
Route B : Can use
