機能

Maison Terrier × Because Interview 1

PARASOL STORY

UMBRELLA STORY

[Special Feature] U-DAY STYLE HANDBOOK No.004 | Taichi Mukai/TAIL × U-DAY

[Special Project] U-DAY STYLE HANDBOOK No.003 | KO ADACHI × U-DAY

[Special Feature] U-DAY STYLE HANDBOOK No.002 | BOY. × U-DAY

[Special Project] U-DAY STYLE HANDBOOK No.001 | TAKERU OIWA × U-DAY

Introducing our recommended new arrivals for autumn/winter, perfect for rainy days

Rakuten Exclusive Presale! A new parasol with an adorable cat-shaped pouch, featuring charming expressions.

Rakuten exclusive pre-sale! This season's new arrival: a parasol with a shoulder pouch

Introducing our new sheer and adorable Color Lip Gloss series

"Favo-Color Me Umbrella," a must-have item for your fan activities, is here!

Total sales of the series surpass 500,000 units! New colors are now available for the popular "Bicolor Piping" with its petal silhouette!

MUZIK TIGER and because are collaborating

Introducing new umbrellas to brighten up rainy days

Lipton Fruits in Tea and Because collaborate

Introducing this season's recommendations from because's new autumn/winter collection that will add a stylish accent to your outfits.

Photographer Yuri Hanashiro and because collaborate.

The compact and functional "little U" with cute, muted nuanced colors

"Powdery Flora," popular for its matte finish and accessory-like appearance

Introducing "PearLUV" - a new series with a pearl-like luster

Fukuoka-based cafe "NO COFFEE" and U-DAY collaborate

New colors are now available for the popular "Bicolor Piping"!

Because Clear Umbrella Series: Modern and Elegant